Welcome to the Concord Area's Oldest
Exclusive Subaru Dealership

Top Ten reasons to buy and service your New or Certified Pre-Owned Subaru from Ed Reilly Subaru in Concord NH:

10.)   Yearly Stellar Care Award Winner.  For many years, Ed Reilly Subaru has been recognized with the greatest honor in the eyes of our company. Only an elite group of Subaru dealers achieve this recognition each year! We reach this goal by doing WHATEVER IT TAKES TO STAND ABOVE THE REST! What does this mean for you? It assures you of the best dealership experience possible and one that will keep you coming back for the many years, and many miles ahead. 

9.)    Personalized Delivery Experience. When you pick up your car, one of our Subaru Certified Specialists will take the time to make sure you are a pro with all the exciting new features in your vehicle! They will help connect your phone to your vehicle, setup favorite radio stations, answer all questions, and make sure you are confident with the new vehicle's features!  Our dealership is here with you for the long haul, so if there are questions down the road- reach out any time! We are always happy to help!

8.)    Subaru is all we do. We've been an exclusive Subaru dealership serving Concord and all of Merrimack County, NH since 1994. Located minutes from Bow, Hooksett, Pembroke, Tilton, Hopkinton, Loudon, Epsom, Northfield, Belmont, Gilmanton, Laconia, Sanborton, Boscawen, Pittsfield, Chichester, Gilford, and all of Hillsborough County.  Come view our selection of new and pre-owned cars for sale in Concord, only 15 minutes from Manchester! 

7.)    Family Owned & Operated.  The Reilly family continues to be involved in the daily operations of the dealership helping to focus on a business that is family forward. Because of this, we are able to maintain a low pressure atmosphere, where you're encouraged to ask questions, and can expect to receive honest, straight-forward answers. We typically remember all our customers by name, and value our long-lasting relationships. Some of our customers are Subaru owners for life and have purchased multiple generations of vehicles.

6.)    Experience.  Our General Manager has been here since the beginning, and we also have TWO Subaru Senior Master Technicians, a dedicated team of Subaru Specialists as well as Subaru Trained Technicians who get the job done. Our Subaru Parts Manager has been here for more than 10 years as well. We love where we work and it shows! 

5.)    Price.  We strive to provide our customers with the very best prices. If you find a New Hampshire Subaru dealer's price on a new vehicle to be lower than ours, we will honor the competitor's price, while never compromising our personal service. It is our goal to make your car buying experience as simple and hassle free as possible. 

4.)    We don't play games.  We don't tack on phony charges.  Some of our competitors add on charges for things like "Dealer Prep", or charge extra for the use of service loaner cars. Why? So they can sell the car for an artificially low price, then make up the difference with these deceptive fees and add-ons. At Ed Reilly Subaru, our loaners are always FREE to our customers and the price we quote you is the price you're getting, it's as simple as that. 

3.)    Customer Satisfaction. Our Customer Satisfaction scores are consistently higher than our local competition. That's why the majority of our business is repeat and referral...our customers love us! Whether you're buying a new or pre-owned Subaru, need Subaru service or Subaru parts, you can be sure that you'll be treated right!

2.)    Peace of Mind.  Guaranteed. We offer all Subaru Certified Pre-Owned vehicles at NO ADDITIONAL COST TO YOU! Take a look at that program here. Also any other pre-owned vehicles come with an Ed Reilly Powertrain Guarantee!

1.)    Benefits.  Our commitment to your satisfaction doesn't end when you leave in your new (or new to you) Subaru. We offer our customers some great amenities such as FREE new model year loaner cars when you need them, Free NH State inspections, and FREE wash and vacuums with every service visit. Our exclusive Subaru Quick Service Center offers our customers the price and convenience of a "Quick Lube" facility for maintenance, with the quality of Genuine Subaru parts & workmanship by Subaru Technicians. 

Still not convinced?  Come in and meet our staff...see for yourself what it means to be part of the Ed Reilly Subaru family!

Qualifying for a loan or Subaru lease couldn't be easier with our on-site financial professionals at your back. We know all of the ins and outs of finding quality financing solutions which means you spend less time going over paperwork and more time enjoying your new car.

At Ed Reilly Subaru, we don't want to sell you just one car, we want to form a relationship with you that will last a lifetime. If you give us an opportunity to earn your business, you will be glad you did! Located at 150 Manchester St. in Concord, New Hampshire, we know our job isn't finished until you're completely satisfied.

To learn more about the Ed Reilly Family, Click here >>


  • Monday 8:30AM-7:00PM
  • Tuesday 8:30AM-7:00PM
  • Wednesday 8:30AM-7:00PM
  • Thursday 8:30AM-7:00PM
  • Friday 8:30AM-6:00PM
  • Saturday 8:30AM-5:00PM
  • Sunday Open Select Sundays

Ed Reilly Subaru

150 Manchester St
Directions Concord, NH 03301

  • Sales: (603) 225-0200
  • Service: (603) 225-0200
  • Parts: (603) 225-0200
Our Customer Service Specialists are here to help you! 

Only the most dedicated Subaru dealers earn the Subaru Stellar Care Award. It is one of the greatest honors in the eyes of our company and only an elite group of Subaru dealers achieve this recognition each year. Those who earn the coveted Stellar Care award demonstrate excellence in all areas of customer-focused performance.

What does this mean to you? The best dealership experience possible, one that we hope will have you coming back for many years ahead.

Some of the benefits you will experience when you come to buy or service at Ed Reilly Subaru

Factory-trained Certified Subaru    Master Technicians

State-of-the-art Subaru diagnostic and test equipment

Genuine Subaru Parts Department

12 Month or 12,000 Mile labor and parts limited warranty on all Subaru factory parts

Complimentary shuttle service Monday-Friday 7am-5pm

Complimentary service loaners

Complimentary car wash with ALL service repair or maintenance

24-hour key drop

Complimentary Wi-Fi in our waiting area

Courtesy programming of personalized settings

Courtesy wiper blades or insert installations

Courtesy Bluetooth programming

Hassle-free courtesy on loan cars

Free annual inspection

Prompt shuttle service

Subaru Roadside assistance

Have a Question? We have the answer!