The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ed Reilly Subaru dedicated locally to the Love Promise?

We believe in being more than a Subaru retailer. We believe in being part of our community by setting an example and building lifelong relationships. We want to ensure the love is not only felt by our customers, but by all. Not just because it's good for business, but because it's the right thing to do.

New Hampshire Audubon
New Hampshire Audubon
The Friendly Kitchen

 Subaru Love Promise Heart

Love Promise Stories from Ed Reilly Subaru

Defeating Hunger with Love  –  Molly V

Defeating Hunger with Love

Subaru strives to be more than just an automobile company in all aspects and is dedicated to making the world a better place to live in. The Subaru Love Promise is a continued assurance that shows respect to people everywhere and at every interaction with our brand. One of our most popular and longest running national charity programs is the Subaru “Share the Love” event. Since 2008, this program has donated more than $94 million to charity, with customers choosing between 4 national charities and over 660 local organizations. This year’s event ran from November 16, 2017 through January 2, 2018 and each customer who purchased or leased a new Subaru (2017–2018) could designate one of the selected charities to receive a $250.00 donation. With great results achieved for the program’s 10th anniversary, it is Subaru’s hope to exceed the $115 million mark after this year’s results are completely totaled. For our fifth year in a row, Ed Reilly Subaru teamed up with The Friendly Kitchen as our charity of choice. Located right here in Concord, NH, they are an amazing organization that seeks to provide a meal for the hungry in an environment that is warm, welcoming, caring, and non-discriminatory. Through the coordination of community volunteer resources, The Friendly Kitchen has an unwavering commitment to the hungry. Currently, the organization takes food donations from individuals, restaurants, grocery stores, and many service organizations. Financial support comes from individuals, faith communities, trusts, and businesses. Thanks to our customers and our community, on Thursday, April 12th Ed Reilly Subaru was able to present the Friendly Kitchen with a check for $20,000.00 which were the funds generated from this past year’s event. Our five year total, which we are quite proud of, now stands at $102,805.50.This Friendly Kitchen’s story started in 1980 and continues today with the help of dedicated volunteers whom are relied upon heavily. The organization is always looking for people to assist and is constantly accepting additional volunteers from the local community. If you would like to help this group help those that are in need, please give them a call today! They can be reached at (603) 224-7678 or check them out at their website: at Ed Reilly Subaru we thoroughly embrace this wonderful program and look forward to continuing to “Share the Love” for many years to come.

Ed Reilly Subaru Loves Learning  –  Ed Reilly S

Ed Reilly Subaru Loves Learning

Ed Reilly Subaru showed dedication to the importance of education by participating in the “Subaru Loves Learning” initiative! During the month of August we collected words of encouragement and inspiration from our sales and service customers to be included in our donation of award winning science themed books. Ed Reilly Subaru partnered with Mill Brook School to support the schools dedication to shaping the lives of their students and inspiring their students to in turn support their communities. The children were all smiles when we unloaded the several cases of new books at Mill Brook School. Ed Reilly Subaru is very proud to have brought so many award winning science stories to local school children through the “Subaru Loves Learning” program!

Flood the Love!  –  Ed Reilly S

Flood the Love!

Ed Reilly Subaru showed their commitment to the “Subaru Loves to Care” initiative by hosting a hurricane relief supply drive! In the wake of Hurricane Harvey we partnered with Finders Keepers NH to host a “Flood the Love” hurricane emergency supply drive! Our goal was to fill our two showroom Foresters with supplies of the highest need. For example, diapers, toiletries, pet food etc. We reached out to our customers as well as fans on our social media platforms and the response was heartwarming! We filled both Foresters in no time at all! Many families brought donations handpicked by their children for children effected by the devastating storm and flooding. Donations were collected from September 1st until September 15th. Donations were transported in a 53’ truck to San Antonio, Dallas and Southern Louisiana. The truck and driver were donated by BCB Transport LLC! Our efforts were combined with several police, fire and the New Hampshire National Guard members! Special thanks to the team members at Finders Keepers and our Concord Community for such a successful turn out!

Filling-A-Forester for the Animals in Need  –  Lori T

Filling-A-Forester for the Animals in Need

Recognizing not only a need in our community but that it aligns so well with the Subaru culture, Ed Reilly Subaru went above and beyond this past November when they hosted a "Fill-A-Forester" event for the animals in our care, the Pope Memorial SPCA. Wildly successful, we were floored to see that they packed the Forester to the brim, thanks to their generosity and the support shown from their customers! Not only were the donations used for the animals in our care (1,400+ annually), but they also filled our Community Pet Pantry. Every month, over 80 families rely on our pantry to keep their households going and the mouths of their pets fed, keeping them in their loving and caring homes. The generosity and excitement shown by the Ed Reilly Subaru family was not only extremely appreciated but make an impact community wide. We are so fortunate they chose to support our efforts and we look forward to growing this partnership for years to come. We truly felt the love and can't thank them enough. Thank you, Ed Reilly Subaru!

Fighting Hunger With Friendly Kitchen  –  Phil W

Fighting Hunger With Friendly Kitchen

"Eating Isn't a Privilege - It's a Human Right." This statement on The Friendly Kitchen's website inspired Ed Reilly Subaru, Inc. to suggest this local charity for Subaru's "Share the Love" Program. Ed Reilly Subaru supports many charities, but, near to our heart is feeding the needy. The Friendly Kitchen is the only soup kitchen in New Hampshire's capitol city of Concord. We felt that The Friendly Kitchen certainly fits the goals of Subaru's "Share the Love Program." It has given wonderful exposure to the generous efforts of the 700 plus volunteers that support this smaller local charity. This mission of the Friendly Kitchen is simply stated as..."To feed the hungry." This statement is a simple one, but, it exemplifies the substantial commitment of this charity to accomplish this objective. In 2013, the volunteers of The Friendly Kitchen served over 60,000 meals. M. Philip Wallingford, President of the Board of Directors of The Friendly Kitchen was given a check for over $3,000 from Subaru's "Share the Love" Program. "This is such a special moment for The Friendly Kitchen," said Mr. Wallingford. "The generosity and kindness of Ed Reilly Subaru, our hometown Subaru Dealer, has brought, not only a financial benefit to our cause, but, has brought much exposure to the work of our many volunteers." The Friendly Kitchen is located on South Commercial St., Concord, NH, just off of Route 393.

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