The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Ed Reilly Subaru dedicated locally to the Love Promise?

We believe in being more than a Subaru retailer. We believe in being part of our community by setting an example and building lifelong relationships. We want to ensure the love is not only felt by our customers, but by all. Not just because it's good for business, but because it's the right thing to do.

New Hampshire Audubon
New Hampshire Audubon
The Friendly Kitchen
 Subaru Love Promise Heart

Love Promise Stories from Ed Reilly Subaru

Subaru and Ed Reilly Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

SPCA Feed the Need Drive at Ed Reilly Subaru  –  Shannon C

On October 24, 2020, Ed Reilly Subaru hosted a Feed the Need Drive in conjunction with their Subaru Loves Pets partner, Pope Memorial SPCA in Concord, NH. Members of the community, customers, and employees delivered much needed pet supplies to donate ranging from food to blankets and cleaning supplies. We were fortunate enough to have a wife of one of our employees make homemade beds for puppies at the shelter. Thank you to Dan and Rene for donating your time and supplies to make these comfy beds for our furry friends while they await finding a new home. As part of Subaru Loves Pets month in October, Ed Reilly Subaru helped promote pets up for adoption at Pope Memorial and we are excited to announce that 73 pets found new homes during the month! We love to support Pope Memorial and connect the community with a great organization supporting pets in need and looking for new long-term homes.

Ed Reilly Subaru Shares Love with Concord Hospital  –  Concord H

Ed Reilly Subaru sponsored Concord Hospital's Annual Challenge Scramble Golf Tournament. The funds raised through this tournament are intended to support the Hospital's Scholarship Fund to "inspire and enable students to pursue careers in the nursing and allied health care professions to enrich their lives while ensuring the continued availability of quality health care to the greater Concord community." Ed Reilly Subaru donated an Outback if one lucky winner should sink a hole in one, or win from the raffle. The Outback was donated as part of larger community outreach and Subaru of America's Love Promise program, which supports local communities throughout the year. We are proud to sponsor Concord Hospital's initiatives to provide scholarships to future generations of leading health care professionals.

Students, STEM, Summer & (Ed Reilly) Subaru!!!!  –  Jane D

Last spring we received word that Ed Reilly Subaru wanted to partner with us to provide amazing science books to our students. This gift allowed us to select titles that supported our own science curriculum and the needs of our school. The books are beyond amazing! Kent Melchior, from Ed Reilly Subaru, presented the books to our entire school community during our October All School Meeting. Kent had some inspiring words for our kids and left us with over 150 books! These books will be used in several ways. First - copies were added to our school library so any student with an interest in that topic will be able to check it out to read and enjoy. Teachers at Broken Ground School will be able to use the multiple copies with reading groups to enhance and support their grade-level science curriculum. We will also be incorporating the books into our Summer Literacy Camp called Science & Fiction. We will be creating STEM lessons to go along with the books we received as part of our summer programming. We all know how important it is for students to continue the work they do through the summer - especially if it's something you struggle with! By incorporating STEM into our summer literacy camp, we keep students motivated and engaged. We are so excited to share these titles with our campers! We can't thank Ed Reilly Subaru enough for caring about our community and stepping up to help us continue to inspire our students. Our work is made easier because of your generous gift!

Ed Reilly Subaru Loves Learning  –  Ed Reilly S

On October 16th employees of Ed Reilly Subaru donated 150 award winning science books to the Broken Ground School in Concord, NH. A presentation was made before third, fourth, and fifth grade students and their teachers. Kent Melchior, general manager of Ed Reilly Subaru gave an uplifting presentation during the assembly. He spoke of the need for all students to work together in their goal of attaining a good education. He emphasized the need for a team spirit attitude. The employees of Ed Reilly Subaru are honored to donate these educational books to the students of Broken Ground School. We also acknowledge the excellent job of educating these students that the fine teachers and administrators continue to accomplish.

Subaru Loves to Care Delivery  –  Laura W

Today Ed Reilly Subaru made a special delivery to the Payson Center for Cancer Care at Concord Hospital. The Subaru staff including Kent Melchior, General Manager delivered warm blankets and cards of hope for cancer patients while undergoing treatment. The blankets not only give warmth while in cold treatment rooms but they also let patients know that people in the local community are thinking of them. The cards of hope bring caring words of encouragement which goes a long way to lift spirits. The Subaru Loves to Care Program partners with the Leukemia & Lymphoma Society and local hospital and treatment centers. We are so grateful for Ed Reilly Subaru's generosity and we look forward to partnering with them in the future. Thank you so much!


Subaru is dedicated to making the world a better place to live in. They’ve always been good about giving money back to the community they are in. Several programs are run every year which support causes that are near and dear to the values of the Subaru brand. The Subaru Love Promise is one of these well respected programs. Since 2008, this program has donated more than $100 million to charity, with customers choosing between 4 national charities and over 660 local organizations. This year’s event ran from November 15, 2018 through January 2, 2019 and each customer who purchased or leased a new Subaru (2019) could designate one of the selected charities to receive a $250.00 donation. The Friendly Kitchen right here in Concord, NH was Ed Reilly Subaru’s selected charity of choice for the sixth year in a row. We enjoy working with them and appreciate how dedicated they are to providing meals for the hungry in a place that is non-discriminatory, caring, welcoming, and warm. Currently, the organization takes food donations from individuals, restaurants, grocery stores, and many service organizations. Financial support comes from individuals, faith communities, trusts, and businesses. Their story started in 1980 and continues today with the help of dedicated volunteers who are relied upon heavily. If you would like to help this group help those that are in need, please give them a call today! They can be reached at (603) 224-7678 or check them out at their website:

Feeding the Hungry  –  Valerie G

The Friendly Kitchen is a 501c3 non-profit in our community whose mission is to provide a meal for the hungry in a warm and caring non-discriminating environment through the coordination of community volunteer resources. The Friendly Kitchen began its mission back in 1980 serving four people. The volunteers began serving three dinners per week in those early years. Now bring us to 2019, The Friendly Kitchen serves dinner 7 days per week, lunch 5 days per week, breakfast all year on Saturday and Sunday and breakfast Monday through Friday during December through March. This past year, the kitchen served over 50,000 meals. All of the preparation and serving of meals are done by numerous volunteers in our community. Hundreds of volunteers contribute over 9500 hours of volunteer time. The mission to feed the hungry in our community could not be accomplished without the generous partnerships that have been built in our community such as Ed Reilly Subaru, Share the Love event. As reported by Feeding America 1 in 11 people struggle with hunger in New Hampshire and 1 in 9 children struggle with hunger. Through Feeding America’s Map the Meal Gap in 2016, the reported that an average meal in New Hampshire costs $3.25 – the generosity of the donation received through the Share the Love Event allows The Friendly Kitchen to serve over 4400 meals. This is an extremely important partnership that allows The Friendly Kitchen to sustain their mission.

Caring for pets is the Subaru style!  –  Pope Memorial S

The Pope Memorial SPCA is dedicated to caring for abandoned and homeless pets, protecting and advocating for pets in need, and promoting the humane treatment of all animals. They envision our local communities as safe havens for animals, where a nurturing human-animal bond is created and animals are always treated with love, respect, and compassion. The SPCA is concerned with the animal’s lifetime care by placing them in loving homes that have been vetted as a good fit. This goal is achieved by evaluating animals medically and behaviorally while providing all necessary veterinary care. Pope Memorial doesn’t euthanize animals for non-medical reasons. Subaru loves animals and in fact, it’s one of our brand pillars. According to the ASPCA®, each year approximately 6.5 million companion animals enter shelters. Whether our animals live in our homes, shelters, or in the wild, we are committed to keeping them all safe and healthy. Every October since 2015, through our Subaru Loves Pets initiative we collect new pet supplies to be donated to local animal organizations. Ed Reilly Subaru has built a great relationship with Pope Memorial SPCA and we’re proud to help them every year. They care for over 1400 animals annually and also run a community pet pantry. Each month there is roughly 80 families that rely on the pantry to keep their pets fed. This year we filled up one of the all-new 2019 Ascents and drove over with all of our supplies. We were greeted by their friendly staff as well as Theo the hound mix! We look forward to next year’s drive!

Ed Reilly Subaru Loves Learning  –  Ed Reilly S

“Subaru Loves Learning” is one of the brand pillars that Ed Reilly Subaru really likes participating in over the years. During August, as the long hot summer was in full swing, we held an in-store book drive with a focus on science. Many of the books that were donated, help educate students on animals and other interesting subjects in the field of science. We also included some school supplies in our donation, which definitely come in handy during the busy school season. For our second year in a row, we were very happy to partner with the Mill Brook School which is an elementary school located right here in Concord, NH. Mill Brook and the Concord school system overall, are dedicated to helping students develop a passion for learning, experience excellence in their lives, and have the ability to shape the future of their lives and their community in which they live. We believe in that same vision and along with the Subaru brand, are committed to making the world a better place by embracing all people and seeking to always promote learning. We delivered our collected books and supplies over to the school, where some students greeted us with excitement and big smiles. We met with them and their lovely principal and took some pictures. It is always rewarding to see so many young people retaining an interest in reading and learning new information. Ed Reilly Subaru remains proud to be a part of this wonderful event and we’re always happy to contribute to the enrichment of children’s lives.

Defeating Hunger with Love  –  Molly V

Subaru strives to be more than just an automobile company in all aspects and is dedicated to making the world a better place to live in. The Subaru Love Promise is a continued assurance that shows respect to people everywhere and at every interaction with our brand. One of our most popular and longest running national charity programs is the Subaru “Share the Love” event. Since 2008, this program has donated more than $94 million to charity, with customers choosing between 4 national charities and over 660 local organizations. This year’s event ran from November 16, 2017 through January 2, 2018 and each customer who purchased or leased a new Subaru (2017–2018) could designate one of the selected charities to receive a $250.00 donation. With great results achieved for the program’s 10th anniversary, it is Subaru’s hope to exceed the $115 million mark after this year’s results are completely totaled. For our fifth year in a row, Ed Reilly Subaru teamed up with The Friendly Kitchen as our charity of choice. Located right here in Concord, NH, they are an amazing organization that seeks to provide a meal for the hungry in an environment that is warm, welcoming, caring, and non-discriminatory. Through the coordination of community volunteer resources, The Friendly Kitchen has an unwavering commitment to the hungry. Currently, the organization takes food donations from individuals, restaurants, grocery stores, and many service organizations. Financial support comes from individuals, faith communities, trusts, and businesses. Thanks to our customers and our community, on Thursday, April 12th Ed Reilly Subaru was able to present the Friendly Kitchen with a check for $20,000.00 which were the funds generated from this past year’s event. Our five year total, which we are quite proud of, now stands at $102,805.50.This Friendly Kitchen’s story started in 1980 and continues today with the help of dedicated volunteers whom are relied upon heavily. The organization is always looking for people to assist and is constantly accepting additional volunteers from the local community. If you would like to help this group help those that are in need, please give them a call today! They can be reached at (603) 224-7678 or check them out at their website: at Ed Reilly Subaru we thoroughly embrace this wonderful program and look forward to continuing to “Share the Love” for many years to come.

Ed Reilly Subaru Loves Learning  –  Ed Reilly S

Ed Reilly Subaru showed dedication to the importance of education by participating in the “Subaru Loves Learning” initiative! During the month of August we collected words of encouragement and inspiration from our sales and service customers to be included in our donation of award winning science themed books. Ed Reilly Subaru partnered with Mill Brook School to support the schools dedication to shaping the lives of their students and inspiring their students to in turn support their communities. The children were all smiles when we unloaded the several cases of new books at Mill Brook School. Ed Reilly Subaru is very proud to have brought so many award winning science stories to local school children through the “Subaru Loves Learning” program!

Flood the Love!  –  Ed Reilly S

Ed Reilly Subaru showed their commitment to the “Subaru Loves to Care” initiative by hosting a hurricane relief supply drive! In the wake of Hurricane Harvey we partnered with Finders Keepers NH to host a “Flood the Love” hurricane emergency supply drive! Our goal was to fill our two showroom Foresters with supplies of the highest need. For example, diapers, toiletries, pet food etc. We reached out to our customers as well as fans on our social media platforms and the response was heartwarming! We filled both Foresters in no time at all! Many families brought donations handpicked by their children for children effected by the devastating storm and flooding. Donations were collected from September 1st until September 15th. Donations were transported in a 53’ truck to San Antonio, Dallas and Southern Louisiana. The truck and driver were donated by BCB Transport LLC! Our efforts were combined with several police, fire and the New Hampshire National Guard members! Special thanks to the team members at Finders Keepers and our Concord Community for such a successful turn out!

Filling-A-Forester for the Animals in Need  –  Lori T

Recognizing not only a need in our community but that it aligns so well with the Subaru culture, Ed Reilly Subaru went above and beyond this past November when they hosted a "Fill-A-Forester" event for the animals in our care, the Pope Memorial SPCA. Wildly successful, we were floored to see that they packed the Forester to the brim, thanks to their generosity and the support shown from their customers! Not only were the donations used for the animals in our care (1,400+ annually), but they also filled our Community Pet Pantry. Every month, over 80 families rely on our pantry to keep their households going and the mouths of their pets fed, keeping them in their loving and caring homes. The generosity and excitement shown by the Ed Reilly Subaru family was not only extremely appreciated but make an impact community wide. We are so fortunate they chose to support our efforts and we look forward to growing this partnership for years to come. We truly felt the love and can't thank them enough. Thank you, Ed Reilly Subaru!

Fighting Hunger With Friendly Kitchen  –  Phil W

"Eating Isn't a Privilege - It's a Human Right." This statement on The Friendly Kitchen's website inspired Ed Reilly Subaru, Inc. to suggest this local charity for Subaru's "Share the Love" Program. Ed Reilly Subaru supports many charities, but, near to our heart is feeding the needy. The Friendly Kitchen is the only soup kitchen in New Hampshire's capitol city of Concord. We felt that The Friendly Kitchen certainly fits the goals of Subaru's "Share the Love Program." It has given wonderful exposure to the generous efforts of the 700 plus volunteers that support this smaller local charity. This mission of the Friendly Kitchen is simply stated as..."To feed the hungry." This statement is a simple one, but, it exemplifies the substantial commitment of this charity to accomplish this objective. In 2013, the volunteers of The Friendly Kitchen served over 60,000 meals. M. Philip Wallingford, President of the Board of Directors of The Friendly Kitchen was given a check for over $3,000 from Subaru's "Share the Love" Program. "This is such a special moment for The Friendly Kitchen," said Mr. Wallingford. "The generosity and kindness of Ed Reilly Subaru, our hometown Subaru Dealer, has brought, not only a financial benefit to our cause, but, has brought much exposure to the work of our many volunteers." The Friendly Kitchen is located on South Commercial St., Concord, NH, just off of Route 393.