Subaru and Monarch Butterflies


Subaru's prudence and good intentions have been the catalyst for over a decade of positive changes to this planet that we all enjoy. We are always working to make the environment a better place for everyone today, and for all subsequent generations.

The Subaru Love Promise

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community through partnerships with nonprofit educational, health, community, environmental, and animal organizations. Our goal is to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Monarch Butterfly Population Is Dwindling

The Monarch butterfly population has been decreasing at an alarming rate for the past 20 years by as much as 90%. The destruction of their indigenous milkweed habitats from various environmental factors is to blame. 

This matters because Monarch butterflies lay their eggs exclusively on milkweeds, where their caterpillars eventually hatch, eat the leaves, and ingest natural toxins found in the milkweed sap that are poisonous to predators.

Subaru Loves The Earth

Loving the environment means more than loving the great outdoors. It means working to preserve it. As part of the Subaru Loves the Earth initiative during the months of April and May, we will be creating Monarch butterfly habitats in our own backyard. 

Our goal is to help preserve the dwindling Monarch population throughout New England, as they play an integral role in sustaining the foundation of many of our natural food sources. After all, one out of every three bites on our dinner plate is made possible by pollinators like Monarch butterflies.

Want To Help? It All Starts With a Single Step

If you are interested in putting your green thumb to good use for the Monarchs, then send Subaru of New England a private message on Facebook OR comment on our Monarch butterfly Facebook post. We will send you your very own complimentary milkweed seed card! 

Along with your milkweed seed card, you will also receive the following in the mail:

•    Educational information on the Monarch butterfly
•    Tips for creating a successful and healthy milkweed garden
•    Information on how you can enter to win a gardening kit from Subaru of New England


If one person can make a difference just by planting a single seed, then imagine what an entire region can do. We've got this, New England! If you have any questions, we'll be here for you every step of the way.