The Ed Reilly Family Welcomes You!


Click on one of the people below to find out more information.

  • Ed Reilly
    Owner
    (603) 225-0200

    In 1994, my wife Sheila, and I embarked on a journey with Subaru.  Now, years later, I realize all that this journey has given me; great customers and a wonderful group of people with whom I work.

    I am a New Hampshire native. The automobile business is my life career. I started at the age of sixteen washing cars and progressed over time to General Manager. My experience and age has taught me to understand the importance of superior customer service.

    Our philosophy is to "sell one car at a time." This simply means our focus is on the needs of each individual customer. It indicates an honest desire to make the buying and service experience meet their specific expectations to the highest degree.

    In my downtime, I enjoy watching our New England sports teams.  Golf, tennis, and swimming are among my ways to exercise. My favorite past time is listening to my daughter, Kaitlyn, sing Jazz classics. Please note, she did not get her beautiful voice from me!

    My Wife and I both look forward to seeing you soon.

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  • Kent Melchior
    General Manager
    (603) 225-0200

    Hi, I am Kent Melchoir I am the General Manager here at Ed Reilly Subaru. Previously, I was the Service Manager for 18 years. I have over 29 years of experience in the automotive business.
    service@edreillysubaru.com

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  • Kellie Carter
    Controller
    (603) 225-0200

    Kellie is proud to have spent more than 26 years in the automotive business. A homegrown New Hampshire local, Kellie grew up in Hudson and has lived in the greater Concord Area for most of her life. Kellie is a graduate of the National Automotive Dealers Association General Dealership Management Program and is married with a daughter and son. When Kellie is not working she loves spending time with her family. Kellie loves to camp, hike, and keep active.

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  • Sales Department


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  • Tom Trites
    General Sales Manager
    (603) 225-0200

    Hi I'm Tom Trites, and I am the General Sales Manager.  I have lived in the Wolfeboro, NH area most of my life and I have been in the car business since graduating UNH in 1989. I look forward to meeting all the existing and future Ed Reilly Subaru customers as they come in for their new and pre-owned vehicle purchases!

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  • Derek Severance
    Sales Manager
    (603) 225-0200


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  • Mel Witham
    Certified Subaru Sales Consultant
    (603) 225-0200

    Mel is a Concord native for the past 20 years.  He has been in the automotive business since 1983. When not working, Mel loves to ride his motorcycle during the spring and summer, and you can definitely catch him fishing for bass during his free time!  Mel has a beautiful 25 year old daughter who lives with her husband in Bow.


    "After seeing some pretty poor reviews of local car dealers, we were AMAZED at the GREAT experience we had purchasing a car at Ed Reilly Subaru! We worked with Mel Witham. He answered all our questions, explained the features of the cars we were looking at and discussed pricing with NO high pressure sales techniques. Derek Severance the sales manager went out of his way to find the care we wanted at another location. We struck a deal and within a few days had the car as promised. We would defiantly buy another car from Ed Reilly Subaru!
    Steve G. Concord NH"

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  • George Tremblay
    Certified Subaru Sales Consultant
    603-225-0200

    My name is George, I'm new to the Ed Reilly Subaru Team and am excited to help you find your perfect vehicle! I'm from New Hampshire and plan to live here my whole life. In my free time I enjoy sports, fishing and snowboarding.

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  • Jeremy Parr
    Certified Subaru Sales Consultant
    603-225-0200

    Jeremy came to Ed Reilly in 2016 starting a new career after many years in retail.  He grew up in Concord since his teenage years.  He now resides in Canterbury with his wife and five children.  When not working you can find him spending time with his family and their newfoundland Kaya.

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  • Tyler Avery
    Certified Subaru Sales Consultant
    603-225-0200

    As a man of many hobbies and very little time to indulge them, I fill my time with my family and video games here and there. I recently picked up the addiction of riding my motorcycle every chance I get, so feel free to stop by on rainy days to brighten up my day!

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  • Michael Michalski
    Internet Sales
    (603) 225-0200

    I was born in Peabody, MA. I now reside in Milford NH with my wife and my 3 year old son. I enjoy camping, taking trips to Cape Cod with my family, and building RC cars.


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  • Kayleigh Clancy
    Internet Sales
    (603) 225-0200

    Kayleigh enjoys outings with friends and family. She has a strong passion for basketball and when she isn't working she can be found either shopping or hiking.

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  • Chris Branch
    Certified Sales Consultant
    603-225-0200


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  • Finance Department


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  • Zack LaPlant
    Finance Manager
    (603) 225-0200

    I enjoy family time with my beautiful wife and daughters. I have a strong passion for cooking and love sports!


    - This afternoon, 19 November 2018, I had the pleasure of meeting and working with a Sales Professional at Ed Reilly Subaru, in Concord, NH. Zack LaPlant made the entire experience a seamless one. He was informative, efficient, and provied Exceptional Customer Service. Thank You, Zack!

    - We were very pleased with Zack LaPlant....he was very courteous, helpful and friendly. We thought the sales area was quiet enough to conduct business (even though there were other clients with agents) and the choice and volume of music was pleasant. And, we were impressed with the cleanliness of your waiting room.

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  • Service Department


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  • Russell Beldin
    Parts/Service
    (603) 225-0200

    Hi, I am Gus Beldin and I have been working here at Ed Reilly Subaru for 18 years. I have been married for 49 years and I have four daughters, four grandsons, one great grandson and a new great granddaughter!  Prior to working here at Ed Reilly Subaru, I spent 32 years at General Telephone as an engineer and construction supervisor. I am also the President of the Loudon Lions Club and very involved with the Westly Methodist Church.

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  • Jim Hagler
    Service Manager
    (603) 225-0200

    At Ed Reilly for over 5 years! I have been in the business since 1990. I live in Pembroke with my wife Mary, daughter Haley, and dog Zorro.

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  • Shawn Patterson
    Service Writer
    (603)225-0200

    Shawn was born and raised in Nashua, NH.
    He has been a part of the automotive industry since 2004. When Shawn is not working he spends his time with family, fishing, and skiing.

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  • Josh O'Leary
    Service Writer
    (603)225-0200

    Josh was born and raised here in NH. He is a Pembroke resident and is new to the car industry. When he is not working he enjoys yard work, riding his ATV, and hanging out with friends by the fire.

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  • Richard Bonstra
    Shop Foreman & Senior Master Technician

    ASE Master Technician
    Advanced Engine Performance Specialist (L1)

    I have 38 years of experience and have been with Ed Reilly Subaru for 18 years.
    I am a New Jersey native and now reside in the Lakes Region.

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  • Doug Payne
    Subaru Certified Master Technician

    I have been working on Subarus for 13 years. When I'm not at work I enjoy spending relaxing family time with my wife Jen and our three kids, Lila, Saryn, and Greyson.

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  • Austin Sparks
    Service Technician
    (603) 225-0200

    Coming Soon.

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  • Andrew Stairs
    Subaru Certified Technician

    Andrew is a phenomenal technician who has been working on all kinds of vehicles since he was a little kid. When not working on cars he is outside fishing and camping around New England.

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  • Bryan Bebe
    Service Technician
    (603) 225-0200

    Bryan is a transplant from Mesa, Arizona! He graduated from Mesa Community College where he studied Automotive Technology.
    He is a family man who loves his kids and fiance' and all things outdoors!

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  • Parts Department


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  • Peter Lovejoy
    Parts Manager
    (603) 225-0200

    Hi, I am Peter Lovejoy, parts manager here at Ed Reilly Subaru. I have been working here for 10 years. I have been involved in the automotive business since 1983. For most of my career I worked for Porsche, Audi, and Volkswagen as a technician. In my free time I enjoy boating with my family and working with my son on classic Volkswagens.

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  • David Fletcher
    Parts Counter Specialist
    (603) 225-0200

    David started working in the automotive industry in 1981! David enjoys outings with his family and friends. He enjoys cooking on the grill, horseshoes, and both watching and playing hockey. 

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  • Dan Picard
    Parts
    603-225-0200


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  • Richard Ifemey
    (603) 225-0200


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