The Ed Reilly Family Welcomes You!


Click on one of the people below to find out more information.

  • Ed Reilly
    Owner
    (603) 225-0200

    In 1994, my wife Sheila, and I embarked on a journey with Subaru.  Now, years later, I realize all that this journey has given me; great customers and a wonderful group of people with whom I work.

    I am a New Hampshire native. The automobile business is my life career. I started at the age of sixteen washing cars and progressed over time to General Manager. My experience and age has taught me to understand the importance of superior customer service.

    Our philosophy is to "sell one car at a time." This simply means our focus is on the needs of each individual customer. It indicates an honest desire to make the buying and service experience meet their specific expectations to the highest degree.

    In my downtime, I enjoy watching our New England sports teams.  Golf, tennis, and swimming are among my ways to exercise. My favorite past time is listening to my daughter, Kaitlyn, sing Jazz classics. Please note, she did not get her beautiful voice from me!

    My Wife and I both look forward to seeing you soon.

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  • Kent Melchior
    General Manager
    (603) 225-0200

    Hi, I am Kent Melchoir I am the General Manager here at Ed Reilly Subaru. Previously, I was the Service Manager for 18 years. I have over 29 years of experience in the automotive business.
    service@edreillysubaru.com

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  • Kellie Carter
    Controller
    (603) 225-0200

    Kellie is proud to have spent more than 23 years in the automotive business. A homegrown New Hampshire local, Kellie grew up in Hudson and has lived in the greater Concord Area for most of her life. Kellie is a graduate of the National Automotive Dealers Association General Dealership Management Program and is married with a daughter and son. When Kellie is not working she loves spending time with her family. Kellie loves to camp, hike, workout and is passionate about running 5k's.
    kcarter@edreillysubaru.com

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  • Elizabeth Olson
    Office Assistant
    (603) 225-0200

    Hi my name is Elizabeth. When I'm not working I enjoy spending time outdoors, taking pictures, and grilling with family and friends.

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  • Sales Department


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  • Michael Koltz
    General Sales Manager
    (603) 225-0200


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  • Molly Verville
    Internet Sales Manager
    (603) 225-0200


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  • Marc Bowie
    Sales Manager
    (603) 225-0200


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  • Mel Witham
    Certified Subaru Sales Consultant
    (603) 225-0200

    Mel is a Concord native for the past 20 years.  He has been in the automotive business since 1983, when not working Mel loves to ride his motorcycle during the spring and summer, and you can definitely catch him fishing for bass during his free time!  Mel has a beautiful 25 year old daughter who lives with her husband in Bow.

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  • Jeremy Parr
    Certified Subaru Sales Consultant
    (603) 225-0200

    Jeremy was born in Maryland, but has lived in the Concord area since he was a teenager. He now lives in Canterbury and enjoys spending time with his wife and five children and their big Newfoundland Kaya.

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  • Steve Lenahan
    Certified Subaru Sales Consultant
    (603) 225-02000

    Steve was born and raised in New York but loves that he now calls New England home. When he is not at work he loves being outdoors and spending time with his wife and newborn daughter.

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  • Sam Case
    Certified Subaru Sales Consultant
    603-225-0200

    Sam is passionate about cars and customer service! Sam is a father-to-be with a baby girl due in January! In his free time Sam enjoys riding his motorcycle and working on his cars. Sam enjoys the outdoors and enjoys keeping tropical fish.

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  • Finance Department


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  • Lena Groeneveld
    Business Manager
    (603) 225-0200

    I was born in the Netherlands and I have lived in the lakes region for 21 years. In my free time I enjoy my family, horses, and flower gardening.

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  • Service Department


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  • Russell Beldin
    Parts/Service
    (603) 225-0200

    Hi, I am Gus Beldin and I have been working here at Ed Reilly Subaru for 18 years. I have been married for 49 years and I have four daughters, four grandsons, one great grandson and a new great granddaughter!  Prior to working here at Ed Reilly Subaru, I spent 32 years at General Telephone as an engineer and construction supervisor. I am also the President of the Loudon Lions Club and very involved with the Westly Methodist Church.
    service@edreillysubaru.com

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  • Jim Hagler
    Service Advisor
    (603) 225-0200

    Hi, I am Jim Hagler, one of the service advisors here at Ed Reilly Subaru. I have been in the car business since 1989. I have worked at Ford Lincoln Mercury and most recently Volvo. I live in Pembroke and have been happily married for 17 years to my incredible wife Mary. We have a beautiful daughter Haley who is 12 years old. I play indoor soccer in Bow and enjoy spending time with our Boxer/Lab mix Zorro. I look forward to assisting you in any way I can.

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  • Shawn Patterson
    Service Writer
    (603)225-0200

    Shawn was born and raised in Nashua, NH.
    He has been a part of the automotive industry since 2004. When Shawn is not working he spends his time with family, fishing, and skiing.

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  • Josh O'Leary
    Service Writer
    (603)225-0200

    Josh was born and raised here in NH. He is a Pembroke resident and is new to the car industry. When he is not working he enjoys yard work, riding his ATV, and hanging out with friends by the fire.

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  • Richard Bonstra
    Shop Foreman & Senior Master Technician

    I have 37 years of experience and have been with Ed Reilly Subaru for 17 years.
    I am a New Jersey native and now reside in the Lakes Region. In my spare time I play a six-string acoustic guitar and take road trips around New England with my wife Susan.

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  • Doug Payne
    Subaru Certified Master Technician

    I have been working on Subaru's for 10 years. When I'm not at work I enjoy spending relaxing family time with my wife Jen and our three kids, Lila, Saryn, and Greyson.

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  • Mike Kidder
    (603) 225-0200

    Mike has been working on Subaru's for 2 1/2 years. Mike is working on hiking all of the 4,000 footers in NH! He currently in on #14 out of the 44!

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  • Jack Greenwood
    Subaru Certified Technician

    Hi I'm Jack, when I'm not working I enjoy racing one of my Subaru's at the New England Speedway.

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  • Johnathan Eaton
    Service Technician
    (603) 225-0200

    Coming Soon.

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  • Austin Sparks
    Service Technician
    (603) 225-0200

    Coming Soon.

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  • Andrew Stairs
    Subaru Certified Technician

    Andrew is a phenomenal technician who has been working on all kinds of vehicles since he was a little kid. When not working on cars he is outside fishing and camping around New England.

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  • Parts Department


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  • Peter Lovejoy
    Parts Manager
    (603) 225-0200

    Hi, I am Peter Lovejoy, parts manager here at Ed Reilly Subaru. I have been working here for 8 years. I have been involved in the automotive business since 1983. For most of my career I worked for Porsche, Audi, and Volkswagen as a technician. In my free time I enjoy boating with my family and working with my son on classic Volkswagens.
    service@edreillysubaru.com

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  • David Fletcher
    Parts Counter Specialist
    (603) 225-0200

    David started working in the automotive industry in 1981! David enjoys outings with his family and friends. He enjoys cooking on the grill, horseshoes, and both watching and playing hockey. 

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  • Dan Picard
    Parts
    603-225-0200


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