The Ed Reilly Family Welcomes You!

Click on one of the people below to find out more information.


Ed Reilly
(603) 225-0200

In 1994, my wife Sheila, and I embarked on a journey with Subaru.  Now, years later, I realize all that this journey has given me; great customers and a wonderful group of people with whom I work.

I am a New Hampshire native. The automobile business is my life career. I started at the age of sixteen washing cars and progressed over time to General Manager. My experience and age has taught me to understand the importance of superior customer service.

Our philosophy is to "sell one car at a time." This simply means our focus is on the needs of each individual customer. It indicates an honest desire to make the buying and service experience meet their specific expectations to the highest degree.

In my downtime, I enjoy watching our New England sports teams.  Golf, tennis, and swimming are among my ways to exercise. My favorite past time is listening to my daughter, Kaitlyn, sing Jazz classics. Please note, she did not get her beautiful voice from me!

My Wife and I both look forward to seeing you soon.

Kent Melchior
General Manager
(603) 225-0200

Hi, I am Kent Melchoir I am the General Manager here at Ed Reilly Subaru. Previously, I was the Service Manager for 18 years. I have over 29 years of experience in the automotive business.

Kellie Carter
(603) 225-0200

Kellie is proud to have spent more than 26 years in the automotive business. A homegrown New Hampshire local, Kellie grew up in Hudson and has lived in the greater Concord Area for most of her life. Kellie is a graduate of the National Automotive Dealers Association General Dealership Management Program and is married with a daughter and son. When Kellie is not working she loves spending time with her family. Kellie loves to camp, hike, and keep active.



Sales Department

Li Tsao
General Sales Manager

Mel Witham
Certified Subaru Sales Consultant
(603) 225-0200

Mel is a Concord native for the past 20 years.  He has been in the automotive business since 1983. When not working, Mel loves to ride his motorcycle during the spring and summer, and you can definitely catch him fishing for bass during his free time!  Mel has a beautiful 25 year old daughter who lives with her husband in Bow.

"After seeing some pretty poor reviews of local car dealers, we were AMAZED at the GREAT experience we had purchasing a car at Ed Reilly Subaru! We worked with Mel Witham. He answered all our questions, explained the features of the cars we were looking at and discussed pricing with NO high pressure sales techniques. Derek Severance the sales manager went out of his way to find the care we wanted at another location. We struck a deal and within a few days had the car as promised. We would defiantly buy another car from Ed Reilly Subaru!
Steve G. Concord NH"

Derek Severance
Certified Sales Consultant
(603) 225-0200

George Tremblay
Certified Subaru Sales Consultant

My name is George, I'm new to the Ed Reilly Subaru Team and am excited to help you find your perfect vehicle! I'm from New Hampshire and plan to live here my whole life. In my free time I enjoy sports, fishing and snowboarding.

Jeremy Parr
Certified Subaru Sales Consultant

Jeremy came to Ed Reilly in 2016 starting a new career after many years in retail.  He grew up in Concord since his teenage years.  He now resides in Canterbury with his wife and five children.  When not working you can find him spending time with his family and their newfoundland Kaya.

Sean Bonin
Certified Sales Consultant

Hi, I'm Sean.  I grew up and live in Pembroke.  I have always enjoyed being around cars and am glad to have joined the Ed Reilly Family!  When not at work, I enjoy playing music and working on my own cars.

Michael Michalski
Internet Sales
(603) 225-0200

I was born in Peabody, MA. I now reside in Milford NH with my wife and my 3 year old son. I enjoy camping, taking trips to Cape Cod with my family, and building RC cars.

Kayleigh Clancy
Internet Sales
(603) 225-0200

Kayleigh is fairly new to the automotive industry, raised in Hillsboro, NH but now resides in Goffstown, NH with her 2 cats.

Kayleigh enjoys to shop and drive the seacoast in her free time.



Finance Department

Zack LaPlant
Finance Manager
(603) 225-0200

I enjoy family time with my beautiful wife and daughters. I have a strong passion for cooking and love sports!

- This afternoon, 19 November 2018, I had the pleasure of meeting and working with a Sales Professional at Ed Reilly Subaru, in Concord, NH. Zack LaPlant made the entire experience a seamless one. He was informative, efficient, and provied Exceptional Customer Service. Thank You, Zack!

- We were very pleased with Zack LaPlant....he was very courteous, helpful and friendly. We thought the sales area was quiet enough to conduct business (even though there were other clients with agents) and the choice and volume of music was pleasant. And, we were impressed with the cleanliness of your waiting room.



Service Department

Russell Beldin
(603) 225-0200

Hi, I am Gus Beldin and I have been working here at Ed Reilly Subaru for 18 years. I have been married for 49 years and I have four daughters, four grandsons, one great grandson and a new great granddaughter!  Prior to working here at Ed Reilly Subaru, I spent 32 years at General Telephone as an engineer and construction supervisor. I am also the President of the Loudon Lions Club and very involved with the Westly Methodist Church.

Jim Hagler
Service Manager
(603) 225-0200

At Ed Reilly for over 5 years! I have been in the business since 1990. I live in Pembroke with my wife Mary, daughter Haley, and dog Zorro.

Josh O'Leary
Service Writer

Josh was born and raised here in NH. He is a Pembroke resident and is new to the car industry. When he is not working he enjoys yard work, riding his ATV, and hanging out with friends by the fire.

Shawn McGuigan
Service Writer

Kevin Jaskolka
Service Writer

Kevin is a long time New Hampshire resident from the Manchester area. He has been providing excellent service to his customers for over 35 years in the automotive industry, and he will continue to provide excellent service to Ed Reilly Subaru customers.

He is detailed oriented and believes that honesty and integrity are extremely important. He is a skilled communicator and will utilize his experience to provide you with the knowledge you need to make good decisions.

Richard Bonstra
Shop Foreman & Senior Master Technician

ASE Master Technician
Advanced Engine Performance Specialist (L1)

I have 38 years of experience and have been with Ed Reilly Subaru for 18 years.
I am a New Jersey native and now reside in the Lakes Region.

Doug Payne
Subaru Certified Master Technician

I have been working on Subarus for 13 years. When I'm not at work I enjoy spending relaxing family time with my wife Jen and our three kids, Lila, Saryn, and Greyson.

Austin Sparks
Service Technician
(603) 225-0200

Coming Soon.

Bryan Bebe
Service Technician
(603) 225-0200

Bryan is a transplant from Mesa, Arizona! He graduated from Mesa Community College where he studied Automotive Technology.
He is a family man who loves his kids and fiance' and all things outdoors!

Cole Hapgood
Service Technician

When I am outside of work I enjoy playing baseball. I also enjoy fly fishing in the great north woods of New Hampshire, Maine, and Vermont.

Will Dolan
Service Technician

I like long walks on the beach and watching sunsets. When I am not working I am taking care of my  dogs.



Parts Department

Peter Lovejoy
Parts Manager
(603) 225-0200

Hi, I am Peter Lovejoy, parts manager here at Ed Reilly Subaru. I have been working here for 10 years. I have been involved in the automotive business since 1983. For most of my career I worked for Porsche, Audi, and Volkswagen as a technician. In my free time I enjoy boating with my family and working with my son on classic Volkswagens.

David Fletcher
Parts Counter Specialist
(603) 225-0200

David started working in the automotive industry in 1981! David enjoys outings with his family and friends. He enjoys cooking on the grill, horseshoes, and both watching and playing hockey. 

Dan Picard

Richard Ifemey
(603) 225-0200

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